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What is AMP in Google search? Websites load faster in Mobile devices

If you are a blogger and is a WordPress user, now WordPress websites support AMP, which appears in Google search. This makes websites load faster.

Reports claim that people leave website ,if it doesn't within 3 seconds. Tell us how much time does our website take?


AMP is a Google project. AMP stands for Accelerated Mobile Pages. "The open source initiative, is designed to enable publishers to easily improve speed (and consequently , the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon" reported Search Engine Land.

#Now when you search for a story or topic through your mobile device, webapages created using AMP will appear when the relevant in the top stories section of the result page" says Google in official blog.

Any stories you chose to read will appear without jumping to the websites directly, but opening a pop-up like thing in browser with up and down scroll ability and you can also switch between websites by right or left scrolling like the image above.

Why AMP? According to Google, webpages build with AMP loads 4 times faster and consumes 10 times less data than those equivalent non-AMP pages.

So what you think about AMP project? Are you ready for it comment and share. 


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